Privacy Policy

IDENTITY AND ADDRESS OF THE DATA CONTROLLER

MORENO DIESEL, hereinafter referred to as “THE CONTROLLER,” declares that it is a legally constituted company in accordance with Mexican laws and is responsible for the processing and protection of your personal and sensitive personal data for the purposes outlined in this Privacy Notice. THE CONTROLLER can be contacted via the following email: [email protected] or at the address located at Las Américas 215, America del Norte, Guadalupe, Nuevo León, México, 67128.

PROCESSING OF PERSONAL DATA

THE CONTROLLER collects your personal data for the purposes stated in this Privacy Notice. In this context, we inform you that your personal data will be processed and safeguarded based on the principles of lawfulness, quality, consent, transparency, purpose, loyalty, proportionality, and accountability established in the LFPDPPP (Federal Law on Protection of Personal Data Held by Private Parties).

PURPOSE AND USE OF PERSONAL DATA

We collect your personal data, which will be treated with strict confidentiality and the necessary security measures to ensure its protection. Therefore, we request your consent through this Privacy Notice to use your data for the following purposes:

Primary Purposes:

To identify you as a customer, prospect, or user of our platform.
To use your contact information for the delivery of products marketed by THE CONTROLLER.
To contact you and send you relevant information about our services.
To evaluate the quality of the service we provide.
To respond to your requests for information, support, and services.
To notify and offer you new services based on your interests and needs.
For financial management, billing, and collections.
To comply with and follow up on obligations and commitments we have with you.
To process returns in accordance with our Terms and Conditions.
To share your financial information with credit card issuers, financial institutions, or credit card processors to complete transactions.

Secondary Purposes:

To contact you and send you newsletters, advertisements, events, and promotions from THE CONTROLLER, affiliates, subsidiaries, or third-party commercial partners.
To understand your consumption habits and preferences to personalize information about our products or services.
To create personalized ads for users who visit our website.
To conduct internal studies on consumption habits, marketing, advertising, and/or commercial prospecting.
For statistical purposes, without processing personal data.

I expressly authorize my personal data to be processed in accordance with the secondary purposes outlined in this Privacy Notice.

If you do not agree to the use of your personal data for the aforementioned secondary purposes, please email us at [email protected].

PERSONAL DATA COLLECTED

To efficiently provide our services and in line with the purposes mentioned above, we require your identification and contact information. The personal data that THE CONTROLLER may collect through the following means includes:

Identification:

Name
Age

Contact Information:

Address
Phone numbers
Email
Social media

Financial & Tax Information:

Tax details
Billing address
Tax Identification Number (RFC)
Bank accounts: Account number, Bank, and CLABE
Bank statements
Credit or debit cards

METHODS OF COLLECTING PERSONAL DATA

THE CONTROLLER may collect personal data necessary to provide our services and products, whether in person, by phone, online, or through other electronic means, via the following methods:

Directly from you.
Through agents or promoters.
When you visit or use our website or online services.
By filling out forms on our website.
By phone or fax.
By email.
Through social media.
Via instant messaging apps.
Through various electronic means.
Publicly available sources (e.g., phone directories) or other legally permitted sources.

DATA PROTECTION OFFICER

You may contact the department responsible for managing and administering personal data at [email protected] or directly at the address provided in this Privacy Notice.

TRANSFER OF PERSONAL DATA

THE CONTROLLER may share your personal data with parent companies, subsidiaries, affiliates, or related entities under common control, as well as authorities involved in managing your case.

THE CONTROLLER will not exchange, share, publish, distribute, assign, or sell your personal data to third parties outside THE CONTROLLER.

THE CONTROLLER may transfer your personal data without prior consent only under the exceptions set forth in Article 37 of the LFPDPPP, ensuring compliance with Article 17 of the LFPDPPP Regulations.

THE CONTROLLER commits to upholding legal principles of data protection when transferring data to individuals or entities to provide our products and services. Through agreements and binding documents, THE CONTROLLER ensures third parties maintain appropriate security measures (administrative, technical, and physical) to safeguard your data and use it only for the contracted purposes under this Privacy Notice.

MEASURES TO PROTECT YOUR PERSONAL DATA

THE CONTROLLER implements necessary security measures (technical, administrative, and physical) to protect your personal data from damage, loss, alteration, destruction, or unauthorized access/use. Only authorized personnel who comply with confidentiality requirements may process your data.

Authorized personnel are prohibited from allowing unauthorized access or using your data for purposes outside this Privacy Notice. Confidentiality obligations persist even after their relationship with THE CONTROLLER ends.

YOUR RIGHTS AS DATA SUBJECT (ARCO RIGHTS)

As the owner of your personal data, you have the right to:

Access – Know what personal data we store and how we use it.
Rectification – Correct inaccurate or incomplete data.
Cancellation – Request deletion of your data when no longer necessary.
Opposition – Object to the processing of your data for specific purposes.

You may also revoke consent at any time, provided no legal obligation or ongoing relationship requires data retention.

To exercise your ARCO Rights, submit a request to THE CONTROLLER via:
Email: [email protected]

Your request must include:

Your full name and address (or contact method for our response).
Documents proving your identity or legal representation (if applicable).
A clear description of the data involved.
Any additional details to locate your data.

THE CONTROLLER will respond within 20 business days and, if approved, implement changes within 15 business days. Deleted data will be blocked before permanent removal, except where legal exceptions apply (per Article 26 of the LFPDPPP).

REVOKING OR LIMITING USE OF YOUR PERSONAL DATA

To revoke or restrict data use, email [email protected]. If approved, we will register you in our exclusion list. Note that some legal obligations may prevent immediate action. We will respond within 20 business days.

INTERNATIONAL DATA PROTECTION STANDARDS

To ensure optimal data protection (given our global audience), THE CONTROLLER adheres to select provisions of EU Regulation 2016/679 (GDPR). In addition to ARCO Rights, you may exercise:

Right to Data Portability – Request transfer of your data to another controller.
Right to Be Informed – Receive breach notifications within 3 days of discovery.
Right to Erasure – Request deletion when data is no longer necessary.

Submit requests via the ARCO Rights process above. Response timelines and conditions apply as stated.

THIRD-PARTY WEBSITE LINKS

Our website may include links to third-party sites. THE CONTROLLER does not review their Privacy Notices and assumes no liability for their content. We recommend reviewing each site’s Privacy Notice before use.

PRIVACY POLICY UPDATES

THE CONTROLLER reserves the right to modify this Privacy Notice to comply with legal changes or internal policies (e.g., new service requirements). Updated versions will be available via:

Our website: https://morenodieselusa.com/privacy-policy
Posted notices at our offices.
Email to your last provided address.

This Privacy Notice is governed by the LFPDPPP, its Regulations, and other applicable Mexican laws.

Last Updated: Mar 2023